2.17.2009

save 20% of ink and toner

:: the prints we make for our 'daily use' not only use paper, but also ink. according to 'spranq creative communications' (nl) your ink cartridges (or ink toner) could last longer. they have therefore developed a new font: the 'ecofont'.
"After dutch holey cheese, there now is a dutch font with holes as well."
appealing ideas are often simple: how much of a letter can be removed while maintaining readability? after extensive testing with all kinds of shapes, the best results were achieved using small circles. after lots of late hours (and coffee) this resulted in a font that uses up to 20% less ink. free to download, free to use. ::

ecofont ... simply idea, huge environmental and financial impact (especially since printer ink is more expensive than 'champagner')
... for windows, linux, and mac os ...

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